about me

Hi, I'm Oscar.

Software engineer specialized in digital analytics. I give structure to complex systems —data, processes, and technology— so they scale without losing clarity.

What I do

I've spent years building the invisible architecture behind data: measurement plans, taxonomies, governance, implementations that survive an organization's growth. I work in environments where precision isn't optional —regulated healthcare, banking, technology, travel— and where a mismeasured number is expensive.

I've been part of teams at Pfizer, Intel, BAC Credomatic, and Namu Travel Group, each with its own complexity: regulation, scale, speed. The lesson is always the same: clear systems win.

Pfizer
Healthcare
Intel
Technology
BAC Credomatic
Financial services
Namu Travel Group
Tourism

Order is clarity

I have a single obsession: clarity. Structure first, flexibility when needed. For me, order isn't rigidity —it's what lets you move fast without breaking things, and enjoy the process without friction.

That applies to an analytics implementation as much as to a travel itinerary: define the base well and the rest flows. Most of the hard problems I've solved didn't need more technology, just better structure.

Who I am when the laptop closes

When I'm not designing systems, I'm probably planning a travel route —comparing scenarios, optimizing itineraries— though what I enjoy most is when the plan changes and I have to improvise. Optimizing and letting go of control don't contradict each other; they take turns.

And right now I'm getting ready for my most important project to date: becoming a dad. No architecture has ever excited —or scared— me this much.

If you have something in the works

Digital analytics architecture and implementation.
Audits, taxonomies, and data governance.
Process automation and applied AI.
Custom digital solutions, without extra complexity.