Software Engineer · Digital Analytics

Oscar Martínez

I design digital analytics architectures and systems that scale without losing clarity.

Companies I've worked with

Environments where precision matters, regulation exists, and complexity is real.

Pfizer
Healthcare
Intel
Technology
BAC Credomatic
Financial services
Namu Travel Group
Tourism

What I do

I integrate data, processes, and technology under a single structural logic.

Digital Analytics

Implementation architecture, taxonomies, data governance, and solutions that scale with the organization.

Google Analytics Adobe Analytics GTM Tealium Adobe Tags CJA Adobe Target

Systems Engineering

Web development, cloud infrastructure, and coherent digital solution design.

HTML / CSS / JS PHP NodeJS Python SQL AWS Linux

Automation

I eliminate the repetitive. I design the system that makes manual work unnecessary.

Processes Tooling Applied AI

Leadership

I guide technical teams with clear vision, cross-disciplinary collaboration, multicultural environments, and continuous professional growth.

Technical Leadership Cross-disciplinary Multicultural Teams Mentorship

In focus

Refining analytics implementation frameworks.
Exploring applied AI in real-world processes.
Getting ready for the most important adventure: becoming a dad.

Beyond the code

Travel

I like planning routes, comparing scenarios, and optimizing itineraries. But I also enjoy being surprised when the plan changes.

Mindset

Structure first, flexibility when needed. Order isn't rigidity — it's clarity to enjoy without friction.

Let's talk

Analytics, digital systems, or any interesting idea.