Oscar Martínez

role: "Software Engineering · Digital Analytics",

based_in: "Costa Rica",

principle: "structure first, flexibility when needed",

measuring: {

building: "analytics frameworks",

exploring: "applied AI in real processes",

next: "becoming_father" // the metric that matters most

}

I design digital analytics architectures and systems that scale without losing clarity.

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Experience

Companies I've worked with

Environments where precision matters, regulation exists, and complexity is real.

Pfizer

Healthcare

Intel

Technology

BAC Credomatic

Financial services

Namu Travel Group

Tourism

Expertise

What I do

I integrate data, processes, and technology under a single structural logic.

Digital Analytics

Implementation architecture, taxonomies, data governance, and solutions that scale with the organization.

Google Analytics Adobe Analytics GTM Tealium Adobe Tags CJA Adobe Target

Systems Engineering

Web development, cloud infrastructure, and coherent digital solution design.

HTML / CSS / JS PHP NodeJS Python SQL AWS Linux

Automation

I eliminate the repetitive. I design the system that makes manual work unnecessary.

Processes Tooling Applied AI

Leadership

I guide technical teams with clear vision, cross-disciplinary collaboration, multicultural environments, and continuous professional growth.

Technical Leadership Cross-disciplinary Multicultural Teams Mentorship

Now

In focus

Refining analytics implementation frameworks.

Exploring applied AI in real-world processes.

Getting ready for the most important adventure: becoming a dad.

Personal

Beyond the code

Travel

I like planning routes, comparing scenarios, and optimizing itineraries. But I also enjoy being surprised when the plan changes.

Mindset

Structure first, flexibility when needed. Order isn't rigidity — it's clarity to enjoy without friction.

Contact

Let's talk

Analytics, digital systems, or any interesting idea.

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